ExPr Online is a local employer discovery platform developed by Expertise Project. The goal of the platform is to help make our region's "guides" more aware of local employers and career paths - so they can better server the students in their care. It also helps older students and adults with discovering local employers as they near the workforce.

ExPr Online is filled with videos taken along side local technical employers and curated in a way that meets the needs of middle, high, and college students. Videos may include "glimpses" into the working of a local professional, longer-form "walkthroughs" that allow a deeper dive into local employers, or "immersive" videos that enable you to experience the inside of a active facility or jobsite using 360 degree video.

A "guide" is our term for any person who consistently impacts a student. It may be a technical educator, a guidance counselor, coach, or other community leader -- and it is often the student's own family. Only the people who are in the student's lives "day in and day out" can have the most  positive influence and impact over them - and we want to give them the tools to do so.

ExPr Online is funded through a mixture of subscriptions and memberships. We charge educational institutions subscriptions a yearly fee based upon their size and allow them unlimited access to the content on it. Corporate members pay a fee for us to host their content on the platform and enable our teams to curate it in a way that is useful for educators.

Traditional social media is built upon a pure advertisement-based business model that emphasizes user engagement above all else.  This emphasis prioritizes "flash-in-the-pan" style content that may report "impressions" but likely has little long-term impact.

Our pricing model allows us to avoid these business models to emphasize a long-term approach that enables our local communities to connect digitally with our local students using a "quiet room" strategy that doesn't mine student data and that is consistent with our public-benefit mission.

Success is seeing a student become more aware of the world of employers that surround them.

For example, if your teenage students can name dozens of local employers, know what they do, and be able to retell stories they have heard from local professionals on the site - and if your soon-to-be-graduates and adult cohorts have identified the teams they would like to join well before graduation-day - then that's success.